Based on those initial ideas, I then draw a couple of sketches to test different layouts, arrangements, and formats. Sometimes, a logo has to be included, either hand-drawn or as a typography element.
Once a sketch has been chosen, we move on to the real thing:
Watercolor Brand Illustrations:
Art Materials for High-Quality Scans
For these banner commissions, I use a certain type of paper and pencils to make sure that later on, when the image is scanned and used digitally, everything looks smooth and clean.
While watercolors can be really fun on textured, rough paper, those papers usually don't scan well. Most watercolor papers also have a cream or even yellow-ish hue to them, which makes color adjustments a bit of a pain. Since these illustrations are specifically made for digital presentation, I focus on materials that look better digital than when looking at them in real life.